“Wombat vision” is a campaign created by Australian Paper to recognize the importance of local manufacturing within Australian communities. To give a face to the cause, I created a mascot character to visually represent this movement.
These are some of the favorite concepts from the initial development stages. I gave him a hard hat and safety vest to represent his hardworking spirit, and this also subsequently allowed space for branding element placement.
The final mascot can be found on webpages and print materials.
→ See it live here.
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