Good Friday Appeal is an annual fundraising event held by the Melbourne Royal Children’s Hospital since 1931. Unfortunately the younger generation weren’t as involved, so in response we created a “virtual collection tin” Facebook donation app with its own secure inbuilt payment gateway.
As a tribute to the traditional can donation collection method, I illustrated and recreated the infamous tin can for main branding. The image of Isla, poster child of the year, was also added to introduce a human element.
The app was also installable on any brand managed Facebook pages to further help amplify audience reach and spread awareness.
• 43 app installations by high profile pages including AFL, Victoria Police, and The Herald Sun
• $17,046 collected through the app in total
• +20.8% Facebook fan growth
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